• Regulatory Clarifications:
    • Vendors with e-commerce company stake cannot sell on that portal.
    • Any vendor purchasing ≥25% inventory from e-commerce group is controlled by it.
    • E-commerce marketplace cannot mandate exclusive selling.
    • E-commerce firm cannot influence product prices by giving incentives.
  • These measures aim to ensure fair competition and protect domestic interests.
  • The text implies a need to prevent anti-competitive practices by large players.