- Small Traders:
- The text implies a negative impact due to increased competition.
- Large e-commerce firms can offer discounts that competitors cannot match.
- This can skew the playing field against small traders.
- Domestic Manufacturers:
- The text mentions FDI in multi-brand retail is allowed for food products sourced from Indian farmers or manufactured/produced in India.
- This could potentially benefit domestic manufacturers by creating demand for their products.
- However, the overall impact depends on the competitive dynamics.