• Diversification:
    • Covers a wide range of horticulture crops (fruits, vegetables, spices, flowers, etc.).
    • Encourages farmers to shift from traditional staple crops to high-value horticulture.
  • Value Addition:
    • Supports creation of infrastructure to reduce post-harvest losses.
    • Promotes improved marketing of produce.
    • Aims for holistic growth of the horticulture sector, which inherently involves value addition.
    • The text implies that processing and marketing support leads to value addition.