- Key Components:
- Customers: The end users of the product.
- Retailers: Sell products directly to customers (e.g., Big Bazaar).
- Wholesalers/Distributors: Stock retailers, supplied by manufacturers.
- Manufacturer: Produces finished product from raw materials.
- Raw Material Supplier: Provides initial inputs.
- Activities:
- Production: Transforming raw materials into finished products.
- Processing: Converting materials into finished products (downstream stage).
- Storage: Holding inventory at various stages (warehouses).
- Distribution: Moving products from supplier to customer.
- Logistics Management: Planning, implementing, controlling flow and storage.
- Information Flow: Regarding availability, pricing, funds.