- For Farmers:
- Increased choice of buyers (local and inter-state).
- Better price discovery through competitive bidding.
- Receive payment directly in their account.
- Can sell produce online sitting at home (future goal).
- Higher returns for their produce.
- For Traders:
- Access to a wider supply base across India.
- Lower transaction costs.
- Access to quality certificates online.
- For Consumers:
- Stable prices and availability of agricultural commodities.
- Reduced overall logistics costs.