- E-commerce includes buying, selling, marketing, or distribution of goods/services via electronic networks.
- It has provided opportunities for sellers and consumers beyond geographical limits.
- It has helped in improving outreach to new markets and consumers.
- It has minimized marketing and advertising costs.
- It has become an excellent platform for Indian MSMEs to grow.
- Digitization has brought many small industries into the larger economy.
- However, a few companies now dominate the digital economy due to network effects.